Jiji is Kiki's companion as she is training to become a full-fledged witch. One time, he has to pretend to be a stuffed cat for a boy's birthday gift. The real stuffed cat, which looked exactly like him, was lost in the forest.
Jiji also gets a girlfriend, who is a white cat named Lily. In the credits, it is shown that Jiji and Lily had kittens together.
In the American version, Jiji is a chatty and sarcastic cat that likes to act proud whilst In the Japanese version, Jiji is a cautious and cute cat that acts humble and is always ready to help Kiki.
The character of Jiji is significantly different in the American dub. In the Japanese version, Jiji is voiced by the female performer Rei Sakuma, while in the American version Jiji is performed by Phil Hartman, and also has more of a wisecracking demeanor.
In Japanese culture, cats are usually depicted with feminine voices, whereas in American culture their voices are more gender-specific. A number of Hartman's lines exist where Jiji simply says nothing in the original (such as in the scene where Jiji approaches Lili along the top of the wall). Jiji's personality is notably different between the two versions, showing a more cynical and sarcastic attitude in the 1998 English version as opposed to cautious and conscience-like in the original Japanese.
Jiji is a black cat with large white eyes and black pupils. The insides of his ears are iris purple.
- In the original Japanese version, Kiki loses her ability to communicate with Jiji permanently but in the American dub a line is added which implies she is once again able to understand him. Miyazaki has said that Jiji represents the childish side of Kiki, and the reason why she loses her ability to communicate with him is because she has grown up.
- In the Streamline dub, Jiji is voiced by Kerrigan Mahan who also played Penguin from Dr Dolittle, Goldar in Mighty Morphin Power Rangers and Reindeer from The Santa Clause .
- In the Disney dub, Jiji is voiced by Phil Hartman, who is best known for his performances on Saturday Night Live, and also provided the Air Conditioner in The Brave Little Toaster. His portrayal of Jiji included several witty one-liners and ad-libs that helped Jiji grow more as a character. However, in a 2010 rerelease for DVD and BlueRay, most of said ad-libs and one-liners were cut.